Ho

Projects

Projects

About

About

Testimonials

Testimonials

Team Project / UXUI

Atti

Duration / 1 months

Solution

We developed an application for our target persona, Sophia, incorporating interactive prototypes, user personas, empathy maps, journey maps, user flows, wireframes, and pattern analysis. This comprehensive UX research enabled us to deliver effective, personalized skincare solutions and promote sustainable beauty practices.​

✦ Tools

Figma, Photoshop, Illustrator, Canva

Problem Statement

Customers often struggle to find high-quality skincare products that cater to their unique skin types and needs, especially those that align with eco-friendly and sustainable practices.

User Research

To better understand our users' needs and behaviours, I created a virtual persona named "Sophia."
This research helped me identify the challenges our users face and their needs.

Design & Prototyping

I developed a detailed design and prototype using Sophia's user journey and research.
I created wireframes and prototypes to visualize her experience, showing how she can compare products and quickly purchase them on the website.

Wireframe

Onboarding

Interactive Prototype

Usability Testing

User Task

I developed a detailed design and prototype using Sophia's user journey and research.
I created wireframes and prototypes to visualize her experience, showing how she can compare products and quickly purchase them on the website.

Pattern Analysis

Testing with Maze revealed usability issues, such as hard-to-find buttons and links, by analyzing task completion times, heatmaps, and survey responses. These insights guided improvements, leading to a smoother checkout process and resolving key obstacles.

Modification & Improvement

Reflection

The testing was conducted using Maze, where I analyzed task completion times, heatmaps, and survey responses.
This helped identify hard-to-find buttons and links and errors in my prototype.

Based on these results, I identified usability issues and made improvements. The data and insights from the testing allowed me to address obstacles to quick checkout, and the results show how these changes made a difference.