Digital Experience & Media Specialist
· SAP Vancouver Green Team
Digital Experience & Media Specialist
· SAP Vancouver Green Team
SAP Greenteam
SAP Greenteam
SAP
Greenteam
4 months (Aug–Nov 2024)
4 months (Aug–Nov 2024)
Research-Driven, Not Assumption-Driven
Research-Driven, Not Assumption-Driven
The Challenge
SAP's waste sorting signage wasn't working. Employees generally knew what was recyclable, but kept getting stuck on what wasn't accepted, and the existing signs didn't help them figure it out.
The Solution
Observed employees at the waste stations instead of redesigning from assumptions, and found the real confusion was around prohibited items, not recyclables.
Flipped the sign hierarchy to make the Not Accepted section the most visible part of the design, then rolled it out across 30+ posters in 5 kitchens and 20+ bin inserts placed directly at the point of disposal.
Directed and edited a Premiere Pro video documenting 50+ Green Day volunteers removing invasive species at Stanley Park, turning a one day event into ongoing content for SAP's internal channels.
The Challenge
SAP's waste sorting signage wasn't working. Employees generally knew what was recyclable, but kept getting stuck on what wasn't accepted, and the existing signs didn't help them figure it out.
The Solution
Observed employees at the waste stations instead of redesigning from assumptions, and found the real confusion was around prohibited items, not recyclables.
Flipped the sign hierarchy to make the Not Accepted section the most visible part of the design, then rolled it out across 30+ posters in 5 kitchens and 20+ bin inserts placed directly at the point of disposal, all without a bigger budget or a new system.
Matched video tone and editing tools to each audience, a documentary style for Green Day's volunteers and a warmer Canva edit for the Sustainability Fair's vendors and employees.
Projects
Projects
Finding the Signal in the Noise, Not Just Footage
Finding the Signal in the Noise, Not Just Footage
Vancouver green day
Vancouver green day
Vancouver Green Day is an SAP-led environmental initiative that removes English Ivy, an invasive species harming Stanley Park's ecosystem.
My manager led the project, and I handled the technical production, filming volunteer interviews, recording audio separately, and editing everything in Premiere Pro alongside the rest of the team.
Vancouver Green Day is an SAP-led environmental initiative that removes English Ivy, an invasive species harming Stanley Park's ecosystem.
Editing turned a few hours of raw, unscripted footage into a video that actually said something, English Ivy removal as one concrete way SAP employees were cutting their carbon footprint.
My manager led the project, and I handled the technical production, filming volunteer interviews, recording audio separately, and editing everything in Premiere Pro alongside the rest of the team.
SAP takes its ESG commitments seriously, and having a hand in the content that represented that commitment externally was meaningful to me.
Editing turned a few hours of raw, unscripted footage into a video that actually said something, English Ivy removal as one concrete way SAP employees were cutting their carbon footprint.
SAP takes its ESG commitments seriously, and having a hand in the content that represented that commitment externally was meaningful to me.
The Highest ROI Fix, Not the Biggest Redesign
The Highest ROI Fix,
Not the Biggest Redesign
SAP Waste management
I watched employees at SAP's waste stations instead of redesigning the signage from a brief. Most people already knew what was recyclable, the real confusion was always around what wasn't accepted.
The old guide buried that information, so instead of building a new system, I flipped the existing hierarchy and made the Not Accepted section the most visible thing on the page. That one change, rolled out across 30+ posters in 5 kitchens, cost nothing beyond a redesign and reached everyone who used those kitchens.
A poster only works if someone stops to read it, so I took the same insight, not a new design, and moved it to where the decision actually happens.
Designing 20+ lid inserts meant the fix was sitting right on the bin the moment someone had to choose, no extra signage, no separate campaign, just the same idea placed one step closer to the action.
Reflection
This internship taught me to look for the smallest change that actually moves the needle, not the biggest one that looks impressive.
Flipping one section of a poster mattered more than redesigning the whole system would have, and matching a video's tone to its audience mattered more than making every video look the same. That's the instinct I carried into Sheraton, checking what actually gets people to engage before deciding what to build.
It's what I'd bring to any marketing team, research driven content, decisions based on where people actually get stuck, and results that don't need a bigger budget to happen.
Eunsong Choi
Open to Social Media & Digital Marketing Roles
"Want Results Like This
for Your Team?"
SAP Waste management
I watched employees at SAP's waste stations instead of redesigning the signage from a brief. Most people already knew what was recyclable, the real confusion was always around what wasn't accepted.
The old guide buried that information, so instead of building a new system, I flipped the existing hierarchy and made the Not Accepted section the most visible thing on the page. That one change, rolled out across 30+ posters in 5 kitchens, cost nothing beyond a redesign and reached everyone who used those kitchens.
A poster only works if someone stops to read it, so I took the same insight, not a new design, and moved it to where the decision actually happens.
Designing 20+ lid inserts meant the fix was sitting right on the bin the moment someone had to choose, no extra signage, no separate campaign, just the same idea placed one step closer to the action.
Reflection
This internship taught me to look for the smallest change that actually moves the needle, not the biggest one that looks impressive.
Flipping one section of a poster mattered more than redesigning the whole system would have, and matching a video's tone to its audience mattered more than making every video look the same. That's the instinct I carried into Sheraton, checking what actually gets people to engage before deciding what to build.
It's what I'd bring to any marketing team, research driven content, decisions based on where people actually get stuck, and results that don't need a bigger budget to happen.
Eunsong Choi
Open to Social Media & Digital Marketing Roles
"Want Results Like This
for Your Team?"
Message-Market Fit, Not One-Size-Fits-All Content
Message-Market Fit,
Not One-Size-Fits-All Content
Message-Market Fit,
Not One-Size-Fits-All Content
Vancouver Sustainability Fair
Vancouver Sustainability Fair combined two of SAP's ESG priorities in one event, environmental awareness and support for Vancouver's women and Indigenous owned businesses.
Instead of writing generic clues, I researched each vendor, businesses like Nuez Acres and Ravensong, on their own websites and built crossword hints around what actually made their products different, paired with SAP's environmental and ESG themes.
Employees learned those brands' real value while solving the puzzle, then walked away with the product itself, so the message wasn't just informative, it was something they could hold onto.
That gave the small businesses at the fair, including Nancy Wingham of Nuez Acres, real visibility inside SAP, not just a table at an event.
Vancouver Sustainability Fair
Vancouver Sustainability Fair combined two of SAP's ESG priorities in one event, environmental awareness and support for Vancouver's women and Indigenous owned businesses.
Instead of writing generic clues, I researched each vendor, businesses like Nuez Acres and Ravensong, on their own websites and built crossword hints around what actually made their products different, paired with SAP's environmental and ESG themes.
Employees learned those brands' real value while solving the puzzle, then walked away with the product itself, so the message wasn't just informative, it was something they could hold onto.
That gave the small businesses at the fair, including Nancy Wingham of Nuez Acres, real visibility inside SAP, not just a table at an event.
The Highest ROI Fix,
Not the Biggest Redesign
SAP Waste management
I watched employees at SAP's waste stations instead of redesigning the signage from a brief. Most people already knew what was recyclable, the real confusion was always around what wasn't accepted.
The old guide buried that information, so instead of building a new system, I flipped the existing hierarchy and made the Not Accepted section the most visible thing on the page. That one change, rolled out across 30+ posters in 5 kitchens, cost nothing beyond a redesign and reached everyone who used those kitchens.
A poster only works if someone stops to read it, so I took the same insight, not a new design, and moved it to where the decision actually happens.
Designing 20+ lid inserts meant the fix was sitting right on the bin the moment someone had to choose, no extra signage, no separate campaign, just the same idea placed one step closer to the action.
Reflection
This internship taught me to look for the smallest change that actually moves the needle, not the biggest one that looks impressive.
Flipping one section of a poster mattered more than redesigning the whole system would have, and matching a video's tone to its audience mattered more than making every video look the same.
That's the instinct I carried into Sheraton, checking what actually gets people to engage before deciding what to build.
It's what I'd bring to any marketing team, research driven content, decisions based on where people actually get stuck, and results that don't need a bigger budget to happen.
"Want Results
Like This
for Your Team?"
Eunsong Choi
Open to Social Media
& Digital Marketing Roles
View More Work
