Digital Experience & Media Specialist
SAP
Greenteam
Digital Experience
& Media Specialist
Digital Experience
& Media Specialist
SAP Greenteam
SAP Greenteam
✦ Tools
✦ Tools
Photoshop, Illustrator, Canva, Premiere Pro
Photoshop, Illustrator, Canva, Premiere Pro
✦ Duration
✦ Duration
4 months
4 months
Project Overview
Project Overview
Project Overview
During my four-month co-op with SAP Vancouver’s Green Team, I turned sustainability initiatives into clear, usable internal communications. My primary project was redesigning waste-station signage across five office kitchens after observing employees struggle to sort unfamiliar items. I also created print, digital, and video content to support employee events and environmental-awareness initiatives.
This experience strengthened my ability to observe how people use information in real situations and turn those insights into practical communication design.
During my four-month co-op with SAP Vancouver’s Green Team, I turned sustainability initiatives into clear, usable internal communications.
My primary project was redesigning waste-station signage across five office kitchens after observing employees struggle to sort unfamiliar items. I also created print, digital, and video content to support employee events and environmental-awareness initiatives.
This experience strengthened my ability to observe how people use information in real situations and turn those insights into practical communication design.
During my four-month co-op with SAP Vancouver’s Green Team, I turned sustainability initiatives into clear, usable internal communications.
My primary project was redesigning waste-station signage across five office kitchens after observing employees struggle to sort unfamiliar items. I also created print, digital, and video content to support employee events and environmental-awareness initiatives.
This experience strengthened my ability to observe how people use information in real situations and turn those insights into practical communication design.
SAP Waste management :
Internal Sustainability Communications Campaign
SAP Waste management :
Internal Sustainability Communications Campaign
Waste-Sorting Signage Redesign
Waste-Sorting Signage Redesign
Waste-Sorting Signage Redesign
Observation
At SAP kitchen waste stations, I noticed employees pausing for more than two minutes when sorting unfamiliar items. The existing signage emphasized what each bin accepted, but employees were checking the guide because they needed to know what did not belong. The information hierarchy did not match their decision-making moment.
Observation
At SAP kitchen waste stations, I noticed employees pausing for more than two minutes when sorting unfamiliar items.
The existing signage emphasized what each bin accepted, but employees were checking the guide because they needed to know what did not belong.
The information hierarchy did not match their decision-making moment.
Observation
At SAP kitchen waste stations, I noticed employees pausing for more than two minutes when sorting unfamiliar items.
The existing signage emphasized what each bin accepted, but employees were checking the guide because they needed to know what did not belong.
The information hierarchy did not match their decision-making moment.
Design Response
I redesigned the signage to make “Not Accepted” items the first and most prominent information employees saw, while keeping accepted-item guidance below. This helped people find the answer they needed at the point of disposal.
Redesigned
Signage System
Signage System
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
I applied the revised information hierarchy across five waste streams, making “Not Accepted” items easier to identify before employees sorted an item.
Point-of-Disposal Guides
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
Installed 30+ posters across five SAP kitchen waste stations.
Design Response
I redesigned the signage to make “Not Accepted” items the first and most prominent information employees saw, while keeping accepted-item guidance below. This helped people find the answer they needed at the point of disposal.
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
I applied the revised information hierarchy across five waste streams, making “Not Accepted” items easier to identify before employees sorted an item.
Rollout
Rollout
Redesigned Signage System
Redesigned Signage System
Point-of-Disposal Guides
Vancouver green day :
Volunteer Storytelling & Event Video Production
Vancouver green day :
Volunteer Storytelling & Event Video Production
Other Green Team Contributions
Other Green Team Contributions
Other Green Team Contributions
SAP takes its ESG commitments seriously, and having a hand in the content that represented that commitment externally was meaningful to me.
SAP takes its ESG commitments seriously, and having a hand in the content that represented that commitment externally was meaningful to me.
Communication Goal
Vancouver Green Day brought SAP volunteers together to remove invasive English ivy from Stanley Park. The goal was to capture the value of their environmental action and turn the event into content that employees could revisit and share.
Communication Goal
Vancouver Green Day brought SAP volunteers together to remove invasive English ivy from Stanley Park. The goal was to capture the value of their environmental action and turn the event into content that employees could revisit and share.
Content Approach
I focused on volunteer voices and hands-on action to make the restoration effort feel personal and visible.
Content Approach
I focused on volunteer voices and hands-on action to make the restoration effort feel personal and visible.
Production & Deliverables
Production & Deliverables
Before production, I reviewed interview-led sustainability videos and researched the restoration activity's purpose to define a clear storytelling direction.
I then filmed volunteers, conducted interviews, and edited the footage in Premiere Pro, adding supporting illustrations and contextual visuals throughout the video to help viewers understand why removing English ivy matters.
My goal was to turn the event into a clear story about volunteer action and SAP’s environmental commitment.
Before production, I reviewed interview-led sustainability videos and researched the restoration activity's purpose to define a clear storytelling direction.
I then filmed volunteers, conducted interviews, and edited the footage in Premiere Pro, adding supporting illustrations and contextual visuals throughout the video to help viewers understand why removing English ivy matters.
My goal was to turn the event into a clear story about volunteer action and SAP’s environmental commitment.
Vancouver Sustainability Fair :
Interactive Sustainability Education & Event Storytelling
Vancouver Sustainability Fair:
Interactive Sustainability Education & Event Storytelling
Communication Goal
The Vancouver Sustainability Fair brought SAP employees together with Indigenous vendors, women-led businesses, and sustainability-focused organizations. The goal was to make the event’s environmental and social impact clear while helping employees discover the people and products behind each vendor.
Communication Goal
The Vancouver Sustainability Fair brought SAP employees together with Indigenous vendors, women-led businesses, and sustainability-focused organizations. The goal was to make the event’s environmental and social impact clear while helping employees discover the people and products behind each vendor.
Content Approach
Before designing the event materials, I researched participating vendors, their products, and how they connect to SAP’s sustainability goals. Rather than presenting this information as a static list, I created an eco-themed crossword activity that encouraged attendees to explore the vendors and sustainability topics in a more active, memorable way.
Content Approach
Before designing the event materials, I researched participating vendors, their products, and how they connect to SAP’s sustainability goals.
Rather than presenting this information as a static list, I created an eco-themed crossword activity that encouraged attendees to explore the vendors and sustainability topics in a more active, memorable way.
Production & Deliverables
Production & Deliverables
I designed the interactive crossword and created a post-event video using Canva and Premiere Pro.
The video combined captions, vendor visuals, and event footage to extend the fair’s message beyond the event itself and make the vendors’ environmental and social impact easier for employees to understand and share.
I designed the interactive crossword and created a post-event video using Canva and Premiere Pro.
The video combined captions, vendor visuals, and event footage to extend the fair’s message beyond the event itself and make the vendors’ environmental and social impact easier for employees to understand and share.
Reflection
Reflection
Reflection
Problem-Solving Approach
Across these projects, I used observation and research to identify the specific point where communication was breaking down before deciding what to create.
At SAP waste stations, employees were not looking for more general recycling information; they needed a faster way to identify items that did not belong in a bin. Reordering the information hierarchy addressed that decision point without requiring an entirely new system.
For video content, I reviewed interview-led sustainability videos and selected supporting visuals based on what the audience needed to understand about the event, rather than applying the same visual treatment to every project.
This approach helps marketing teams focus time, budget, and production effort on the changes most likely to improve understanding and engagement. It turns audience behaviour into clearer content decisions, whether the format is signage, an interactive event activity, or video.
Problem-Solving Approach.
Across these projects, I used observation and research to identify the specific point where communication was breaking down before deciding what to create.
At SAP waste stations, employees were not looking for more general recycling information; they needed a faster way to identify items that did not belong in a bin. Reordering the information hierarchy addressed that decision point without requiring an entirely new system.
For video content, I reviewed interview-led sustainability videos and selected supporting visuals based on what the audience needed to understand about the event, rather than applying the same visual treatment to every project.
This approach helps marketing teams focus time, budget, and production effort on the changes most likely to improve understanding and engagement. It turns audience behaviour into clearer content decisions, whether the format is signage, an interactive event activity, or video.
Problem-Solving Approach,
Across these projects, I used observation and research to identify the specific point where communication was breaking down before deciding what to create.
At SAP waste stations, employees were not looking for more general recycling information; they needed a faster way to identify items that did not belong in a bin. Reordering the information hierarchy addressed that decision point without requiring an entirely new system.
For video content, I reviewed interview-led sustainability videos and selected supporting visuals based on what the audience needed to understand about the event, rather than applying the same visual treatment to every project.
This approach helps marketing teams focus time, budget, and production effort on the changes most likely to improve understanding and engagement. It turns audience behaviour into clearer content decisions, whether the format is signage, an interactive event activity, or video.
Eunsong Choi
Open to Social Media & Digital Marketing Roles
"Want Results Like This
for Your Team?"
SAP Waste management :
Internal Sustainability Communications Campaign
Waste-Sorting Signage Redesign
Observation
At SAP kitchen waste stations, I noticed employees pausing for more than two minutes when sorting unfamiliar items. The existing signage emphasized what each bin accepted, but employees were checking the guide because they needed to know what did not belong. The information hierarchy did not match their decision-making moment.
Design Response
I redesigned the signage to make “Not Accepted” items the first and most prominent information employees saw, while keeping accepted-item guidance below. This helped people find the answer they needed at the point of disposal.
Redesigned Signage System
I applied the revised information hierarchy across five waste streams, making “Not Accepted” items easier to identify before employees sorted an item.
Point-of-Disposal Guides
I created matching bin-lid inserts to place sorting guidance directly at the point of disposal, where employees make their decision.
Rollout
Installed 30+ posters across five SAP kitchen waste stations.
Vancouver green day :
Volunteer Storytelling & Event Video Production
Other Green Team Contributions
SAP takes its ESG commitments seriously, and having a hand in the content that represented that commitment externally was meaningful to me.
Communication Goal
Vancouver Green Day brought SAP volunteers together to remove invasive English ivy from Stanley Park. The goal was to capture the value of their environmental action and turn the event into content that employees could revisit and share.
Content Approach
I focused on volunteer voices and hands-on action to make the restoration effort feel personal and visible.
Production & Deliverables
Before production, I reviewed interview-led sustainability videos and researched the restoration activity's purpose to define a clear storytelling direction.
I then filmed volunteers, conducted interviews, and edited the footage in Premiere Pro, adding supporting illustrations and contextual visuals throughout the video to help viewers understand why removing English ivy matters.
My goal was to turn the event into a clear story about volunteer action and SAP’s environmental commitment.
Vancouver Sustainability Fair:
Interactive Sustainability Education & Event Storytelling
Communication Goal
The Vancouver Sustainability Fair brought SAP employees together with Indigenous vendors, women-led businesses, and sustainability-focused organizations. The goal was to make the event’s environmental and social impact clear while helping employees discover the people and products behind each vendor.
Content Approach
Before designing the event materials, I researched participating vendors, their products, and how they connect to SAP’s sustainability goals. Rather than presenting this information as a static list, I created an eco-themed crossword activity that encouraged attendees to explore the vendors and sustainability topics in a more active, memorable way.
Production & Deliverables
I designed the interactive crossword and created a post-event video using Canva and Premiere Pro.
The video combined captions, vendor visuals, and event footage to extend the fair’s message beyond the event itself and make the vendors’ environmental and social impact easier for employees to understand and share.
Reflection
Problem-Solving Approach,
Across these projects, I used observation and research to identify the specific point where communication was breaking down before deciding what to create. At SAP waste stations, employees were not looking for more general recycling information; they needed a faster way to identify items that did not belong in a bin. Reordering the information hierarchy addressed that decision point without requiring an entirely new system.
For video content, I reviewed interview-led sustainability videos and selected supporting visuals based on what the audience needed to understand about the event, rather than applying the same visual treatment to every project.
This approach helps marketing teams focus time, budget, and production effort on the changes most likely to improve understanding and engagement. It turns audience behaviour into clearer content decisions, whether the format is signage, an interactive event activity, or video.
Eunsong Choi
Open to Social Media & Digital Marketing Roles
"Want Results Like This
for Your Team?"