ABOUT
ABOUT
Hi, I’m Eunsong Choi.
I’m a hands-on marketer who likes to understand the why before figuring out the how.
Hi, I’m Eunsong Choi.
A Product and Service Designer who believes great design starts with a genuine connection.
A Product and Service Designer who believes great design starts with a genuine connection.
Hi, I’m Eunsong Choi.
I start by getting to know the brand, its audience, and what makes a message meaningful to the people it’s meant for.
My work sits at the intersection of strategy, creativity, and execution. From content and campaigns to digital experiences and physical touchpoints, I enjoy turning research and ideas into something people can actually see, interact with, and experience.
I’m naturally curious, resourceful, and comfortable figuring things out along the way.
Whether I’m working independently or with a team, I like taking ownership from the first idea to the final detail and making sure the idea actually makes it into the real world.
I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.
At SAP, I didn’t just design posters;
I told the stories of Indigenous entrepreneurs to bring our office community together. Because I cared deeply about the cause, I was able to create an experience that engaged 50+ people and impacted our workplace culture.
It was the same with Saman Bakery.
By falling in love with their family heritage first, I created authentic content that grew their reach by 161% in just a few months.
To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.
I’m always looking for the next brand to fall in love with.
Let's Connect!
Whether it's a fun project or
just a friendly hello,
I'd love to hear from you. 😁
Whether it's a fun project
or just a friendly hello,
I'd love to hear from you. 😁
