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Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

A Product and Service Designer who believes great design starts with a genuine connection.

Hi, I’m Eunsong Choi.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

At SAP, I didn’t just design posters; I told the stories of Indigenous entrepreneurs to bring our office community together. Because I cared deeply about the cause, I was able to create an experience that engaged 50+ people and impacted our workplace culture.

It was the same with Saman Bakery. By falling in love with their family heritage first, I created authentic content that grew their reach by 161% in just a few months.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

At SAP, I didn’t just design posters; I told the stories of Indigenous entrepreneurs to bring our office community together. Because I cared deeply about the cause, I was able to create an experience that engaged 50+ people and impacted our workplace culture.

It was the same with Saman Bakery. By falling in love with their family heritage first, I created authentic content that grew their reach by 161% in just a few months.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

At SAP, I didn’t just design posters;
I told the stories of Indigenous entrepreneurs to bring our office community together. Because I cared deeply about the cause, I was able to create an experience that engaged 50+ people and impacted our workplace culture.

It was the same with Saman Bakery.
By falling in love with their family heritage first, I created authentic content that grew their reach by 161% in just a few months.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

A Product and Service Designer who believes great design starts with a genuine connection.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

Culture Roots

Diverse perspectives help me design inclusive experiences.

Visual Storyteller

I communicate ideas visually for clear collaboration.

Curious Explorer

Travel inspires creativity and user-centred thinking.

Sustainable Design

I care about ethical, eco-conscious design choices.

Animal Lover

Empathy for animals shapes my compassionate designs.

Art Enthusiast

Art exploration sharpens my design sense daily.

Let's Connect!

Whether it's a fun project or
just a friendly hello,

I'd love to hear from you. 😁

Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

Hi, I’m Eunsong Choi.A Product and Service Designer who believes great design starts with a genuine connection.

A Product and Service Designer who believes great design starts with a genuine connection.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone. I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone. I’m always looking for the next brand to fall in love with.

I have a personal rule: before starting any project, I get to know a brand until I truly love it. Understanding its roots and goals turns a task into something I’m personally proud of, making the branding feel real and powerful.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone. I’m always looking for the next brand to fall in love with.

Culture Roots

Diverse perspectives help me design inclusive experiences.

Visual Storyteller

I communicate ideas visually for clear collaboration.

Curious Explorer

Travel inspires creativity and user-centred thinking.

Sustainable Design

I care about ethical, eco-conscious design choices.

Animal Lover

Empathy for animals shapes my compassionate designs.

Art Enthusiast

Art exploration sharpens my design sense daily.

Let's Connect!

Whether it's a fun project orjust a friendly hello,

I'd love to hear from you. 😁

Hi, I’m Eunsong Choi.

A Product and Service Designer who believes great design starts with a genuine connection.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

To me, design isn't about following rules. It’s about making things clearer, kinder, and better for everyone.

I’m always looking for the next brand to fall in love with.

Whether it's a fun project or
just a friendly hello,