Goldenkey
Real Estate

Team Project
Brand Strategy
Web Design
Marketing
UI Design
Content Creating

During my time at Golden Key Real-Estate,
I worked closely with the business owner to design tailored solutions for their branding needs. I conducted market analysis and developed strategies for marketing and social media. I designed business cards, signboards, banners, window graphics, and other branding materials, and implemented a custom CMS.

I also created a user-friendly website, with the mobile version currently in progress. This experience showcases my ability to combine strategic planning with creative design to enhance brand presence and user engagement.

✦ Solution

The client, a real-estate agent opening a new office in the commercial area of Ulsan, South Korea, faced competition from eight similar businesses in the vicinity. The client preferred a clean and trustworthy design to stand out.
I conducted a thorough analysis of the office’s location and target audience, providing a design that met these preferences. Additionally, the client had no prior knowledge of CMS, so I explained its importance and proposed a comprehensive social media marketing strategy through detailed proposals. This ensured the client could effectively manage their online presence and engage their target audience.

✦ Tools

‍Figma, Photoshop, Illustrator, Canva

1.

Problem Statement

The client, a real estate agent in Ulsan, faced tough competition from eight local businesses. The challenge was to guide them from their preference for bold designs to a clean, trustworthy look, despite their lack of experience with CMS and social media marketing, crucial for their online presence.

2.

User Research

For user research, I examined nearby real estate offices to understand their high search rankings and the need for detailed information. I also analyzed local demographics and competitor designs, creating user personas to guide the website design for potential buyers.

3.

functional design

I created a style guide for consistent branding, designed user flows for a seamless experience, and used Figma to develop interactive prototypes and a responsive website design for Golden Key Real Estate.

4.

Solution

The client, opening a new real estate office in Ulsan, faced stiff competition. I delivered a clean, trustworthy design informed by analysis of the location and target audience. I also educated the client on CMS and proposed a social media strategy to boost online presence and engagement.

Goldenkey
Realestatement

About the Project

IN ULSAN, A CITY IN SOUTH KOREA, A REAL ESTATE BROKER WITH MORE THAN 20 YEARS OF EXPERIENCE IN THE REAL ESTATE BUSINESS OPENED A REAL ESTATE SALES OFFICE.

Real estate services currently provided include real estate brokerage and sale/rent services, market analysis and consultation, legal and contract consultation, real estate valuation, online relay, and safety transaction management.

01. Branding

WHAT MAKES OUR BRAND DIFFERENT?

We analyzed the signage and branding designs of real estate offices near the client’s office.
We found that they mainly use bold colors like red and pink. To create a strong contrast with them, we chose complementary colors for the client’s branding that also convey trust and warmth.
See Brand Marketing Proposal
Extensive Experience
Wide Connections
Diverse Properties and
Local Expertise
Personalized Consulting

About the Project

IN ULSAN, A CITY IN SOUTH KOREA, A REAL ESTATE BROKER WITH MORE THAN 20 YEARS OF EXPERIENCE IN THE REAL ESTATE BUSINESS OPENED A REAL ESTATE SALES OFFICE.

Real estate services currently provided include real estate brokerage and sale/rent services, market analysis and consultation, legal and contract consultation, real estate valuation, online relay, and safety transaction management.

02. Website

03. Printed Materials

Name Card Design

The business cards were created in two different formats at the client’s request.
Both designs feature a roof shape symbolizing a house and include the GK Real Estate Agency’s logo of a key opening a house door. In total, four business card designs were made, and the client selected two of these designs.

Signboard
/
Window decal

Careful consultation with the client was crucial for the design of the signboard and window decal. The client wanted the office's interior to be less visible from the outside while maintaining a clean and simple design. Additionally, they wanted to use the window immediately to the right of the entrance door to share information about existing properties with new customers through a standing TV screen. To achieve this, we designed the film with opacity, ensuring a clean look while allowing the TV screen to display information effectively.

Reflection

This project was both challenging and exciting as it involved managing various tasks from the brand proposal and style tile to printed materials and website design.
The timeline was tight due to the office opening, so I had to quickly get client approvals and arrange for the designs to be produced and used in the office.

I coordinated with a signboard company in Korea to discuss and finalize the designs and had to order other printed materials directly.

This project taught me how to work closely and efficiently, even with physical distance, making it a very interesting experience.

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