Zenbreath
- AGILE
- Team Project
- UI desgn
- Ux research
- 3 MONTH
- Brand stragegy
ZenBreath is a mindfulness meditation application designed to seamlessly integrate meditation and breathing exercises into daily life, enhancing mental well-being. This app offers an intuitive, user-friendly platform with personalized experiences tailored to individual needs.
✦ What is ZenBreath?
ZenBreath reimagines mindfulness, creating a tranquil, user-friendly space where individuals can connect with their inner peace through guided meditations and breathing exercises.
The platform fosters mental resilience and tranquility, enriching daily life through accessible mindfulness practices.
✦ Tools
Figma, Photoshop, Illustrator
1.
Problem Statement
Stress and anxiety are common, but relaxation methods are costly, and reliable resources and personalized support for mindfulness are lacking.
2.
User Research
We conducted team interviews to understand stressors and relaxation habits, gaining insights into valuable features. We also analyzed competitors to identify market gaps and areas for unique value.
3.
Functional Design
Users get personalized recommendations, progress tracking, and can join community sessions with anonymity options, making the platform supportive and customizable.
4.
Solution
ZenBreath offers guided meditations, personalized breathing exercises, and community sessions, with progress tracking and anonymity features to help users manage stress and anxiety.
Timeline and Milestones
Here is timeline for the ZenBreath process.
proposal
creation
finalization
export
Market Context
The Meditation Application Market is projected to reach USD 9.914 billion by 2025, driven by the increasing need for stress-reduction tools. The COVID-19 pandemic has heightened the demand for mindfulness apps, with the market expected to expand significantly by 2031.
Challenges
" How might we create a unique and trustworthy space for individuals to practice mindfulness without fear of judgment, overcoming the barriers posed by stress and daily challenges?"
Problems
It’s tough for many people to make meditation a regular habit.
Busy schedules and a lack of motivation make it hard to meditate consistently every day.
People often worry about being judged when they try meditation or talk about their experiences.
This fear can stop them from joining meditation groups or sharing their progress with others.
Many people deal with a lot of stress in their daily lives. This can harm their mental health, leading to anxiety and depression.
The stress comes from work, personal responsibilities, and trying to balance everything.
Stress from Daily Life
Many people deal with a lot of stress in their daily lives. This can harm their mental health, leading to anxiety and depression.
The stress comes from work, personal responsibilities, and trying to balance everything.
Fear of Being Judged
People often worry about being judged when they try meditation or talk about their experiences.
This fear can stop them from joining meditation groups or sharing their progress with others.
Hard to Keep Meditating Regularly
It’s tough for many people to make meditation a regular habit.
Busy schedules and a lack of motivation make it hard to meditate consistently every day.
User Stories
Chllenges
Managing Daily Stress and Mental Health
User Story
As a busy professional, I want a meditation app that helps me manage daily stress and improve my mental health, so I can reduce anxiety and depression caused by my hectic lifestyle.
• Provide guided meditations focused on stress relief.
• Include features for tracking progress and mood.
Overcoming Fear of Judgment
As someone new to meditation, I want a safe space where I can meditate and share my experiences without fear of judgment, so I can feel more comfortable and supported in my practice.
• Implement end-to-end encryption for private sharing.
• Moderate user interactions to maintain a positive environment.
User Story
Building a Regular Meditation Habit
User Story
As a person with a busy schedule, I want a meditation app that helps me build and maintain a regular meditation habit, so I can consistently practice and experience the benefits of meditation.
• Include customizable meditation schedules.
• Offer rewards or incentives for consistent practice.
User Persona
We created a user persona to understand user needs. This study explores challenges, preferences, and expectations to create user-centric solutions that address diverse needs, ensure privacy, and promote inclusivity.
Alex Kim
Student
Background
Alex is currently pursuing a degree in New Media at BCIT. They earn enough money to cover basic living expenses through studying and working part-time at a local coffee shop. Living in downtown Vancouver, Alex enjoys the vibrant city life, but often feels overwhelmed by the stress and hustle of school and a part-time job.
Pronouns - They / Them
Income - $ 800 (Part-time worker)
Location - Downtown Vancouver
Emily Smith
Marketing Manager
Background
Emily is a marketing manager at a mid-sized tech company in Seattle. She has five years of experience in the field and is known for her creativity and strategic thinking. Despite her professional success, Emily struggles with managing stress and maintaining a work-life balance. She has been exploring mindfulness and meditation apps to help her find peace and improve her mental well-being.
Pronouns - She/Her
Occupation - Marketing Manager
Education - Bachelor’s Degree in Business
AdministrationIncome - $950,000
Location - Richmond, Vancouver
Competitor Analysis
This assessment strengthened our understanding of the competitive environment and identified ZenBreath's strengths and opportunities. We were able to think of an approach that would allow users to be motivated by connecting with others to conduct meditations together, a characteristic that other applications do not have.
Exercises
Guide
Headspace
Calm
Balance
programs
Improvement Program
Wireframe and Prototype
A competitor analysis was conducted, evaluating seven representative brands to discern ZenBreath’s market positioning. This assessment enhanced understanding of the competitive environment, identified strengths and opportunities, and refined the strategic approach.
This privacy-oriented approach ensures a secure environment. In this community synergy, ZenBreath helps users Motivate each other and grow together, strengthening the sense of community and enriching Daily life.
Breathing
Exercises
management and deep sleep
Meditation Guides
Reflection
This experience has improved my ability to present practical and actionable designs. In addition, the process of seeking feedback from various mentors helped to turn abstract ideas in my head into concrete designs, and I was able to use the results as valuable guidelines and references in the process.
My Team member's support and energy motivated us and enabled us to meet deadlines. Through connections with talented team members and mentors, I was inspired to set new goals and work steadily to achieve them. This project reinforced the value of teamwork, continuous learning, and feedback in the creative process.
