For the Mother’s Day Flower Bar, guests enjoyed taking photos at the lobby display, but only two guests entered the giveaway. The prize required them to post a family photo publicly and receive the most likes, which created too much effort and exposure for guests visiting during a lunch break.
For the FIFA World Cup activation, I removed the contest requirement and redesigned the experience around immediate participation. Every guest who played mini football golf received a Marriott Bonvoy souvenir, with no need to post, compete, or wait for a result.
The simpler incentive reduced participation friction and increased engagement from two giveaway entries to more than 100 guest participants. I planned the branding, setup, and vendor coordination, delivering the completed lobby activation within a three-to-six-hour turnaround.
Sheraton attended Surrey Fusion Festival to build local awareness and promote upcoming hotel and community initiatives, including Root Beer Float Day, the Children’s Miracle Network fundraiser, and the Surrey Arts Festival sponsorship.
I represented the hotel directly at the booth, speaking with visitors about the initiatives and inviting them to follow Sheraton’s social accounts in exchange for branded merchandise. I treated each conversation as an opportunity to turn local interest into an ongoing digital connection.
The booth generated a 2.76% single-day increase in Instagram followers and new social media followers within two days. It also created a new connection between a local nonprofit director and the appropriate Sheraton contact.
Support upcoming guest activations with decision-ready vendor research and clear, on-brand event materials.
Compared dessert and tea vendors for an Afternoon Tea proposal and prepared a one-page summary. Used floristry experience to source and prepare the Mother’s Day display, and turned Banquet-provided cocktail details into branded menus.
One-page Afternoon Tea vendor report · Mother’s Day floral display · Club Lounge cocktail menu · FIFA event menu
Support upcoming guest activations with decision-ready vendor research and clear, on-brand event materials.
After the FIFA activation showed that immediate, low-friction participation increased engagement, I adapted the same principle for football, basketball, and softball ticket giveaways. Each campaign used a short-form video with a simple comment-to-enter CTA, followed by a spin-the-wheel winner reveal.
At Sheraton, I learned that strong marketing execution combines guest insight with practical resourcefulness. I used customer-service and decorating experience to turn rough ideas into lobby activations, and my floristry knowledge to source materials and work with vendors cost-effectively. This let me move from concept to guest-ready experiences quickly.
