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Employed / Social Media

Sheraton Hotel

Sheraton Hotel

Sheraton Hotel

Duration / Ongoing since May 2026

Duration / Ongoing since May 2026

Overview

Overview

Overview

As Digital Marketing Coordinator at Sheraton Vancouver Guildford Hotel, I plan and execute guest-facing social content and on-property event activations, translating brand and management-level concepts into finished experiences that guests want to share. My role spans event production, vendor coordination, and both organic and paid social content creation.

As Digital Marketing Coordinator at Sheraton Vancouver Guildford Hotel,

I plan and execute guest-facing social content and on-property event activations, translating brand and management-level concepts into finished experiences that guests want to share. My role spans event production, vendor coordination, and both organic and paid social content creation.

Marketing, On the Floor
and Online

Marketing, On the Floor
and Online

Marketing, On the Floor
and Online

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

role

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

Scope

FIFA World Cup activation, Mother's Day event, seasonal sports giveaways, and year-round social content across the property.

FIFA World Cup activation, Mother's Day event, seasonal sports giveaways, and year-round social content across the property.

This Case Study

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

role

Scope

FIFA World Cup activation, Mother's Day event, seasonal sports giveaways, and year-round social content across the property.

This Case Study

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

This Case Study

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

From Leftover Materials
to Lobby Activation

From Leftover Materials
to Lobby Activation

Mother's Day Flower Bar

After a previous Mother's Day activation drove just 2 social tags despite a free penthouse-night giveaway, I diagnosed the incentive model as the problem. A 2-winner structure gave most guests no reason to participate.


Mini Football Golf
(FIFA World Cup Activation)

After a previous Mother's Day activation drove just 2 social tags despite a free penthouse-night giveaway, I diagnosed the incentive model as the problem. A 2-winner structure gave most guests no reason to participate.


3-6 Hrs

From concept hand-off to a finished lobby setup

Concept and leftover FIFA materials were already handed off by the manager and GM. The open problem was translating that into an actual physical display

FIFA World Cup activation, Mother's Day event, seasonal sports giveaways, and year-round social content across the property.

Supported the hotel's marketing team across seasonal displays, brand activations, vendor coordination, and day-to-day social content.

Two Events, Two Very Different Turnouts

Two Events, Two Very Different Turnouts

Two Events, Two Very Different Turnouts

Taking the brand off-site and turning it into
40+ new followers in a day.

Ran a hotel booth at the festival promoting Root Beer Float Day, the hotel's charity event for Children's Miracle Network

Talked to visitors about the Surrey Arts Festival and handed out flyers showing the hotel's community involvement

Handed out branded merch and got visitors to follow the hotel on Instagram and Facebook on the spot

Connected a local nonprofit director to the right person at the hotel

Mother's Day Flower Bar

After a previous Mother's Day activation drove just 2 social tags despite a free penthouse-night giveaway, I diagnosed the incentive model as the problem. A 2-winner structure gave most guests no reason to participate.


Mini Football Golf
(FIFA World Cup Activation)

After a previous Mother's Day activation drove just 2 social tags despite a free penthouse-night giveaway, I diagnosed the incentive model as the problem. A 2-winner structure gave most guests no reason to participate.


Surrey Fusion Festival

Surrey Fusion Festival

Surrey Fusion Festival

Gained 40+ new Instagram and Facebook followers in one day from the booth.

Gained 40+ new Instagram and Facebook followers in one day from the booth.

Ran the Football, Basketball, and Softball ticket giveaways on the same simple setup

Made a short-form video for each event to get people commenting and entering

Pulled commenters from the post and ran them through a giveaway wheel to pick and hand out winners

Result :
100+ participants, with hotel-published short-form video capturing
the activation for the property's social channels.

Taking the brand off-site and turning it into 40+ new followers in a day.

Ran a hotel booth at the festival promoting Root Beer Float Day, the hotel's charity event for Children's Miracle Network

Talked to visitors about the Surrey Arts Festival and handed out flyers showing the hotel's community involvement

Handed out branded merch and got visitors to follow the hotel on Instagram and Facebook on the spot

Connected a local nonprofit director to the right person at the hotel

Taking the brand off-site and turning it into
40+ new followers in a day.

Ran a hotel booth at the festival promoting Root Beer Float Day, the hotel's charity event for Children's Miracle Network

Talked to visitors about the Surrey Arts Festival and handed out flyers showing the hotel's community involvement

Handed out branded merch and got visitors to follow the hotel on Instagram and Facebook on the spot

Connected a local nonprofit director to the right person at the hotel

Ran the Football, Basketball, and Softball ticket giveaways on the same simple setup

Made a short-form video for each event to get people commenting and entering

Pulled commenters from the post and ran them through a giveaway wheel to pick and hand out winners

Result :
100+ participants, with hotel-published short-form video capturing
the activation for the property's social channels.

A Repeatable
Giveaway Format

A Repeatable
Giveaway Format

A Repeatable
Giveaway Format

Ran the Football, Basketball, and Softball ticket giveaways on the same simple setup

Made a short-form video for each event to get people commenting and entering

Pulled commenters from the post and ran them through a giveaway wheel to pick and hand out winners

Result :
100+ participants, with hotel-published short-form video capturing
the activation for the property's social channels.

01

Schedule

Used Notion and morning meetings to stay on top of daily tasks and scheduling.

02

Design & Edit

Took ideas from team meetings and built them out in Canva. (posters, signage, banners, and social posts, plus handled most of the color editing). Used the Edits app or CapCut for short-form video.

03

Setup & Display

Sourced materials by buying them directly, pulling from hotel stock, or picking them up from the manager, then handled the physical setup and installation on-site.

04

AI & Promo Tools

Used Claude and Gemini to work through captions and SEO copy, and picked spin-the-wheel or hook-generator tools to run giveaways faster than doing it by hand.

05

Results & Reporting

Reviewed turnout, reach, and follower numbers with the manager after each event to gauge what worked.

Stakeholder Communication

Stakeholder Communication

Stakeholder Communication

Florist

Florist

Working part-time at a flower shop at the time, went straight to the owner about what the hotel's Mother's Day event needed which flowers, how many, where in the lobby.

Picked up shifts the day before and the day of to prep everything, then installed the display in person.

Working part-time at a flower shop at the time, went straight to the owner about what the hotel's Mother's Day event needed which flowers, how many, where in the lobby.

Picked up shifts the day before and the day of to prep everything, then installed the display in person.

Dessert & Tea Vendors

Dessert & Tea Vendors

Cold-emailed dessert and tea vendors around Vancouver to check retail pricing and quantities, then reported back to the manager.

For La Forêt, used a personal connection to get introduced. I had a brochure and a response back well before the standard process would have.

Cold-emailed dessert and tea vendors around Vancouver to check retail pricing and quantities, then reported back to the manager.

For La Forêt, used a personal connection to get introduced. I had a brochure and a response back well before the standard process would have.

01

Schedule

Used Notion and morning meetings to stay on top of daily tasks and scheduling.

02

Design & Edit

Took ideas from team meetings and built them out in Canva. (posters, signage, banners, and social posts, plus handled most of the color editing). Used the Edits app or CapCut for short-form video.

03

Setup & Display

Sourced materials by buying them directly, pulling from hotel stock, or picking them up from the manager, then handled the physical setup and installation on-site.

04

AI & Promo Tools

Used Claude and Gemini to work through captions and SEO copy, and picked spin-the-wheel or hook-generator tools to run giveaways faster than doing it by hand.

05

Results & Reporting

Reviewed turnout, reach, and follower numbers with the manager after each event to gauge what worked.

Workflow & Tools

Workflow & Tools

Workflow & Tools

01

Schedule

Used Notion and morning meetings to stay on top of daily tasks and scheduling.

02

Design
& Edit

Took ideas from team meetings and built them out in Canva. (posters, signage, banners, and social posts, plus handled most of the color editing). Used the Edits app or CapCut for short-form video.

03

Setup
& Display

Sourced materials by buying them directly, pulling from hotel stock, or picking them up from the manager, then handled the physical setup and installation on-site.

04

AI
& Promo Tools

Used Claude and Gemini to work through captions and SEO copy, and picked spin-the-wheel or hook-generator tools to run giveaways faster than doing it by hand.

05

Results
& Reporting

Reviewed turnout, reach, and follower numbers with the manager after each event to gauge what worked.

Reflection

This job taught me how to work with departments I don't manage. My manager modelled how to loop in banquet, housekeeping, and sales before finalizing anything guest-facing, whether that was sourcing flowers for Mother's Day or pulling menu content from the Club Lounge team. I learned the same lesson outside the hotel too, coordinating with other companies at Surrey Fusion Festival meant working around their timelines and priorities, not just mine. None of that shows up as a metric, but it's the part of the job that actually made these activations possible.